11 July 2010

Maxey Bobblehead Fast Tracked

A Cullen Maxey bobblehead, originally conceived for distribution in 2015 , has been reslated for a week from Tuesday, according to a highly placed team source:

The fans love what Cullen's done for the organization and this is a way we can give back and recognize that relationship. We expect a big turnout.

Maxey, Executive Vice President-Business Operations, re-formulated the Arizona Diamondbacks corporate partnerships strategies during the 2007 season and has seen unprecedented growth with a 33 percent increase to the team's sponsorship revenues over the last two seasons (2007-08) after an organizational decision to reduce marketing clutter throughout the ballpark and dedicating his staff to developing rewarding relationships with the club's corporate partners.

He leads the organization's corporate partnerships initiatives to further strengthen relationships with team sponsors as well as develop innovative ideas to bring additional business to the team. In addition, Maxey oversees the club's ticket sales, communications, marketing, creative services, broadcasting, game operations, fan services, community affairs and spring training efforts. Under his direction in 2008, the marketing team launched new strategies for increasing weekend attendance with Fireworks Friday's, premium item giveaways each Saturday, and Kid's Sunday's. The club created a partnership with local media outlets to promote each promotional night and experienced measurable attendance growth during those games.

- (source: dbacks.com)

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