In the humdrum scheme of things, gracefully gliding
Gayle Sayers might've been
Third, but in the brutally competitive, high stakes, ultimately ultimate MLBlog scheme of things, it has somehow crept into my wavering attention that: I Am
Thirty-third! It's not every day one acquires such hard won national status without working at all or having sex with the right people. So this is huge for
Diamondhacks and its joint and several subsidiaries, if any.
To question such humbling kudos seems impolite, at best, self-defeating at worst. So, since
Diamondhacks built its curious standing as an impolite self-defeating juggernaut, please indulge our characteristically fussy inquiry, wont you?
How many viable fan blogs have developed under Mark Newman's stewardship entering his fifth year at the helm of MLBlogs? Well, there arent thirty three, I can tell you that. I'm 33rd in December traffic despite having not published a single in-season baseball post there...
since 2007. Think about that for a second. Or a year or two, if necessary. The thirty-third most popular MLBlog is a
dead blog, absent one post, one word, one
syllable of fresh content for what has been, in the online world, a certifiable eternity.
Shouldnt one be forgiven for assuming that after hosting a blog network for four full seasons,

MLBAM, with it's instantly iconic brand, enviable international scope, and a truly embarrassing array of propietary advantages - would've nurtured more than thirty fan blogs into viable destinations by now? I mean, hell, there's thirty
teams for goodness sakes and there
still may not even be a dozen fan blogs worth bookmarking within the entire North American MLB universe.
Even if Mark Newman was an incompetent drug addict
who couldnt focus on his more obvious job responsibilities between fixes of heroin and viagra, and who deleted the plethora of blogs more popular than his own for kicks, wouldn't this sort of free, fan based network inside the hallowed mother ship just sort of inexorably take on a glorious life of its own, despite him?
Put another way, and with all due respect to our very talented, long suffering amigos at
RSBS,
Prince of New York,
BPS and a handful of other places, is this alarming paucity of readable fan writing, under MLB auspices, even
possible? My astonishment probably stems from a naive but dogged assumption that someone in MLB, someone higher than Newman, actually, ever, gave a whit about mlblogs, beyond a low cost web portal to drive Alyssa Milano's third world clothing sales.

In other words, the way - the only
possible way - MLBlogs could have so utterly failed as a branded social network is not so much the result of incompetence or poor execution as it is the rotted fruits of disengaged contempt. Contempt for the mostly young writers who plug away for the love of it, as evidenced by MLB's scheduled dismantling of their proprietary printing press on Opening Day 2008, an amateurish disaster whose core malfunctions have still not been fixed nine months later.
And that is why we were
stunned by a recent post from MLBlogs' chief, the aforementioned "Newman", where he actually delivers a sensible and well received
list of practical tips for writers and a modicum of encouragment to his dwindling stable of scribes. Oh sure, his congenital premise of "I'm better than you" still comes through loud and clear, but at least here he's managed to relay some practical information to people beyond what a privilege it is to bask in His post marathon
afterglow.
Congratulations, Mark. In four years of "running" MLBlogs (into the ground), it's your first remotely useful customer communication of any kind. Be sure to tag it!
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Song of the Day -
Tell Me Something Good (Rufus, featuring Chaka Khan)