06 March 2013

With Friends Like This...

On Saturday, 'fan friendly' Dbacks' brass yet again tackled curiously soft stadium attendance the only way they know how: by raising prices with a smile.  

For 56 of 81 home games, the least expensive ticket now allegedly ranges from $12-16, which conveniently excludes mandatory convenience charges to impulsive outliers purchasing seats 'online' or at the park on 'gameday'.  Not surprisingly, these Outfield Reserve seats, located in the corners of the top deck, are generally regarded as the least desirable at Chase Field. Prices, of course, ascend from there. 

Bleacher sections, for example, are 26% more expensive than they were just two seasons ago (2011).   Today's mean average bleacher price is $21.22, excluding fees.  As recently as 2004, under previous management, these individually purchased seats sold for $11.50... and $11 during the championship 2001 season.  But for next month's home opener against St Louis?  $33 a pop. 

For 25 lower demand games, the club offers $9 Outfield Reserve seats, which is still more expensive than the lowest priced points of entry offered by most divisional rivals. The megamarket Dodgers and enormously successful Giants, for example, both offer $8 uppers for assorted low demand games, and tickets to Colorado's popular centerfield bleachers, The Rockpile, are just $4 across the entire 81 game schedule.  Including Opening Day. 

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